| 1. | His Ohio State, focused on attitude measurement and attitude change.
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| 2. | He was unhappy with existing means of attitude measurement so he created an original technique.
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| 3. | He also furthered the field of attitude measurement with more valid and reliable rating scales.
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| 4. | Sodern achieved a high-precision scoring system dedicated to readjust the inertial and to high-performance attitude measurement.
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| 5. | Key topics in the study of attitudes include attitude measurement, attitude change, consumer behavior, and attitude-behavior relationships.
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